Sanitisation without the sterilisation of the human experience

At Innova, we believe that sanitisation, cleanliness and the health of your family, your home and your business can not be achieved without true connection to all who are in touch with your brand.

What makes us different is we hold ourselves accountable to one another and to you, our client. We aim for the highest standards of service. Behind our business are real people, providing real services. We partner with you to ensure your premises and business are represented in the best light.

What sets Innova apart?


Our current status; we are a healthy, profitable and growing business.


Our high quality service delivery – this speaks for itself.


We’re proud Australians and have worked for you for close to two decades.


We have been in the marketplace since 1988. We started our cleaning business overseas and opened upon arriving in Australia. Our business operation is run by two generations of the Dufroux Family.


Our honest family values: simplicity and efficiency shows that we are real people, there’s no corporation or bureaucracy to hide behind, it’s just us.

Meet Team Innova

Coraline Dufroux

Director & CEO

As a multi-passionate entrepreneur, Coraline became majority shareholder of Innova in 2016. With her experience in business and having grown up around cleaning, she took the company from employing 20 staff to over 100 employees. Coraline is a great role model for women in leadership to strive for your dreams and never give up.

Pascal Dufroux

Founder and Operations Manager

With over 30 years experience in the cleaning industry, both in Australia and internationally, Pascal brings a wealth of knowledge unprecedented in the industry. He is sought after by many companies to provide consulting services due to his in depth knowledge on all facets of cleaning.